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Different Uniform, Same Mission.
Different Uniform, Same Mission.
Local businesses offering discounts to veterans and military families.
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View all discounts →VetPerks TV · Advertising
Explore veteran-serving nonprofit organizations currently listed in the VetPerks directory.
New veteran-owned businesses and veteran-serving nonprofits in the Arizona pilot.
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Browse the full directory →Join the VetPerks Shirt Club — two new shirts every month.
Real sponsor stories are on the way. These spaces are ready for businesses showing veterans what support looks like in their community.
I built it because I know what it means to serve, struggle, rebuild, and still believe there’s a better way.
I’m Phillip Bryan, a U.S. Marine Corps veteran from Tucson, Arizona. I was released from active duty on October 31, 1998, and my journey since then has taken me through leadership, business, entrepreneurship, difficult chapters, and ultimately back to the veteran community that has always mattered to me.
Over the years, I’ve seen how difficult it can be for veterans to find the right resources, opportunities, businesses, and people willing to stand beside them.
That’s where Paths For Heroes began.
And VetPerks grew from that mission.
VetPerks is about more than discounts. It’s about connection.
It’s about connecting veterans with businesses that want to support them, organizations that can provide resources, and communities that believe supporting veterans should be more than simply saying, “Thank you for your service.”
This is where businesses can turn those words into action.
When a business joins VetPerks, they aren't simply purchasing advertising or putting a logo on a website.
They're becoming part of a community that believes veterans deserve opportunities, support, and access to businesses willing to stand behind them.
My vision is to build VetPerks into a nationwide network where veterans can discover businesses, benefits, resources, services, and opportunities—while businesses have a meaningful way to demonstrate their support and become part of something bigger than themselves.
What started with one veteran and one mission is becoming a community.
And we're just getting started.
“Real story coming soon — submit yours.”
“Real story coming soon — submit yours.”
Explore what’s new, what’s working, and what’s next.
🇺🇸 America 250th — VetPerks is the veteran platform for the moment. Explore the America 250 Hub →
New deals added weekly. No spam — just savings for those who served.
Veterans still face homelessness and food insecurity in every city. Too much nonprofit funding is consumed by overhead, marketing, and executive salaries.
Nobody is building the local economy around veterans. The barbershop giving 15% off every vet, the diner that feeds them for free on Veterans Day — those businesses are invisible and unsupported.
VetPerks.app was founded by a 100% service-connected veteran who's witnessed the gap firsthand. The mission isn't corporate charity — it's building a system where every dollar does visible, local work.
Sponsoring VetPerks.app isn't charity — it's smart advertising. Your business gets featured placement in front of a fiercely loyal local veteran community actively looking for businesses like yours.
VetPerks.app sponsor revenue funds Paths for Heroes — targeting veteran homelessness and food insecurity with real, local programs. Not overhead. Not marketing. Actual work.
Money circulates locally. Veterans discover businesses that honor their service. Those businesses grow. A share of that growth funds Paths for Heroes. The whole community wins — together.
Unlike Wounded Warrior's black box, every dollar here has a visible destination: a veteran housed, a meal provided, a local business thriving. Founded by a 100% service-connected vet who's seen the gap.
VetPerks.app (Operated by Paths for Heroes LLC) is the revenue engine that makes the mission possible. Every sponsor, every listing, every veteran served builds toward ending veteran homelessness and food insecurity one community at a time.
These companies do double duty — real marketing value for their business, and real funding for the Paths for Heroes mission. Every sponsor dollar stays visible.
Be the first to sponsor. Your badge will appear here.
I'm Phil Bryan, founder of VetPerks. I built this community to help veterans connect with the businesses and resources that support them.
Lucy was Phil Bryan’s 5-pound Chihuahua. Maddie is the larger Miniature Pinscher at about 18 pounds. Lucy’s Corner honors the indoor dog-park community vision Phil shared with his wife Heather, centered on healing, connection, and the human-animal bond.
